Generations 3 of the Kardashian Klan; Kris, Kim & North Feature in Fendi’s Latest campaign

 Many think the latest logo mania obsession could be traced to the Kardashians, and they may be right, at least in the past one year. One would certainly remember Kim Kardashian West’s Odda magazine feature where she posed next to her LV bin dressed in all fendi Print, certainly a logo manic dream. We also remember the Kylie Jenner Instagram photo of infant Stormi tucked neatly in a Fendi-branded baby buggy (which rings in at a cool $1,600), for one, has racked up more than 9.5 million likes and counting on the platform.

Moments like the aforementioned certainly heralded a rise in the logo obsessive trend that we have today among which Roman brand Fendi is a front runner, so it came as no surprise that they would look to the Kardashian clan once more for a campaign.

Announced on Monday, the brand tapped three generations of Kardashians — Kris Jenner, Kim Kardashian and North West — to front the 10th-anniversary campaign for its staple Peekaboo bag, titled #MeandMyPeekaboo. This marks the second installment of its #MeandMyPeekaboo series; the first, which rolled out in April, starred Silvia Venturini Fendi, the house’s creative director of accessories and menswear, and her daughters Delfina Delettrez and Leonetta Luciana Fendi.

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